Anjou PM: Complete Care & Storage Guide
Goyard's reversible, bi-material tote, with Goyardine chevron canvas on one face and smooth calfskin on the other. The two faces age at completely different rates — the leather side scratches and dries out where the canvas side barely marks — and the piping where they meet is the bag's real structural weak point.
Quick specs
The Anjou is Goyard's bi-material answer to the St. Louis: a structured tote built reversibly, with Goyardine chevron canvas on one face and smooth calfskin leather on the other, joined by leather piping around the sides and base. Owners choose which face to wear out, and many treat the bag as two bags in one. That reversibility is the entire design premise, and it's also the reason the Anjou needs a care routine unlike anything else in the Goyard lineup — every other bag in this center has one primary exterior material to protect. The Anjou has two, on the same bag, at the same time.
The chevron canvas face behaves the way Goyardine does everywhere else in the lineup: water-resistant, scuff-resistant, and largely indifferent to daily handling. The smooth calfskin face does not get the same pass. It scratches more easily than the canvas side, shows fingernail marks and light abrasion that the chevron print simply doesn't register, and needs the conditioning attention any smooth leather bag requires — something owners who bought the Anjou expecting Goyardine's toughness across the board often miss until the leather side already looks tired next to the canvas side.
The piping where the two materials meet is the Anjou's specific failure point, and it doesn't have a direct analog elsewhere in this care center. Two different materials stitched together at a seam create a mechanical stress point that a single-material bag doesn't have: the canvas and the leather expand, contract, and wear at different rates, and the piping is what absorbs that mismatch. Watch for fraying, separation, or color transfer at the piping first — it's usually the earliest visible sign of overall wear on the bag, well before either face shows obvious damage on its own.
The Anjou is more structured than the St. Louis, with a boxier base and less of the open-tote slump, but it still isn't fully rigid, and it still benefits from internal shape support during storage, particularly in the PM and Mini sizes where the sides can bow inward under their own weight over months of sitting empty. Treat it as a bag that needs less shape support than a Neverfull or St. Louis but is not self-supporting the way a hard-sided box bag is.
Because the bag is reversible, care has to be applied to both faces on every cycle, not just whichever side happens to be facing out that week. A common mistake is conditioning only the leather side that's currently visible and ignoring the other, which leaves the hidden face dry and more prone to cracking by the time it's rotated back into use. Handles and any leather trim beyond the piping follow the same water-sensitivity rules as every other leather component in the Goyard lineup, darkening and spotting with unprotected exposure to moisture.
The Fabrinique storage system for the Anjou PM
Care cadence at a glance
The Fabrinique pillow for the Anjou PM
Sized to the exact interior of the Anjou PM — precise enough to fill the cavity without stretching, weighted to hold shape through daily rotation or long-term storage.