Skip to content

Cart

Your cart is empty

Goyard · Care Guide

Anjou PM: Complete Care & Storage Guide

Goyard's reversible, bi-material tote, with Goyardine chevron canvas on one face and smooth calfskin on the other. The two faces age at completely different rates — the leather side scratches and dries out where the canvas side barely marks — and the piping where they meet is the bag's real structural weak point.

DimensionsPM: 27 x 22 x 14 cm (10.6 x 8.7 x 5.5 in) — Mini: 20 x 18 x 8 cm (7.9 x 7.1 x 3.1 in)
Common leathersGoyardine coated canvas (one face), smooth calfskin leather (reverse face), leather piping and handles, palladium hardware
First producedIntroduced as part of Goyard's structured, reversible tote family, positioned as a smaller-format alternative to the St. Louis with a dressier leather option built in.

Quick specs

Height (PM)
22 cm (8.7 in)
Width (PM)
27 cm (10.6 in)
Depth (PM)
14 cm (5.5 in)
Height (Mini)
18 cm (7.1 in)
Width (Mini)
20 cm (7.9 in)
Depth (Mini)
8 cm (3.1 in)
Construction
Reversible bi-material body — chevron canvas on one face, smooth calfskin on the other
Trim
Leather piping at the canvas-leather seam, leather handles

The Anjou is Goyard's bi-material answer to the St. Louis: a structured tote built reversibly, with Goyardine chevron canvas on one face and smooth calfskin leather on the other, joined by leather piping around the sides and base. Owners choose which face to wear out, and many treat the bag as two bags in one. That reversibility is the entire design premise, and it's also the reason the Anjou needs a care routine unlike anything else in the Goyard lineup — every other bag in this center has one primary exterior material to protect. The Anjou has two, on the same bag, at the same time.

The chevron canvas face behaves the way Goyardine does everywhere else in the lineup: water-resistant, scuff-resistant, and largely indifferent to daily handling. The smooth calfskin face does not get the same pass. It scratches more easily than the canvas side, shows fingernail marks and light abrasion that the chevron print simply doesn't register, and needs the conditioning attention any smooth leather bag requires — something owners who bought the Anjou expecting Goyardine's toughness across the board often miss until the leather side already looks tired next to the canvas side.

The piping where the two materials meet is the Anjou's specific failure point, and it doesn't have a direct analog elsewhere in this care center. Two different materials stitched together at a seam create a mechanical stress point that a single-material bag doesn't have: the canvas and the leather expand, contract, and wear at different rates, and the piping is what absorbs that mismatch. Watch for fraying, separation, or color transfer at the piping first — it's usually the earliest visible sign of overall wear on the bag, well before either face shows obvious damage on its own.

The Anjou is more structured than the St. Louis, with a boxier base and less of the open-tote slump, but it still isn't fully rigid, and it still benefits from internal shape support during storage, particularly in the PM and Mini sizes where the sides can bow inward under their own weight over months of sitting empty. Treat it as a bag that needs less shape support than a Neverfull or St. Louis but is not self-supporting the way a hard-sided box bag is.

Because the bag is reversible, care has to be applied to both faces on every cycle, not just whichever side happens to be facing out that week. A common mistake is conditioning only the leather side that's currently visible and ignoring the other, which leaves the hidden face dry and more prone to cracking by the time it's rotated back into use. Handles and any leather trim beyond the piping follow the same water-sensitivity rules as every other leather component in the Goyard lineup, darkening and spotting with unprotected exposure to moisture.

The Fabrinique storage system for the Anjou PM

The Anjou's reversibility means storage decisions have to account for two exterior materials at once, not one. The chevron canvas face tolerates almost any reasonable storage condition without complaint, but the smooth calfskin face needs the same climate discipline as any fine leather bag — stable humidity, no direct heat or sunlight, and periodic conditioning so it doesn't dry out while it's facing inward and out of sight for weeks at a time.

Pay close attention to the piping seam where the canvas and leather faces join. This is the point where two materials with different flex and wear characteristics are stitched together, and it's the first place that shows fraying, separation, or discoloration when the bag is stressed — overloading the tote, cramming it into a smaller storage space than it needs, or repeatedly flexing it while switching which face is worn out. Inspect the piping specifically and separately from the two main faces; damage there is a maintenance issue if caught early and a structural repair if it isn't.

Store the Anjou upright with light interior support in a breathable cotton dust bag, never sealed plastic, at stable room temperature. Because either face can end up hidden for extended periods depending on which way the bag is reversed, condition the leather face before storing it face-in for any length of time, not just when it's the side currently in use. See the pillar guide on how to store luxury handbags properly for the humidity and temperature fundamentals, and read how humidity destroys luxury leather for why the leather face degrades faster than the canvas face under the same storage conditions, and why every handbag needs a dust bag for the baseline environment both faces need regardless of which one is turned outward.

Care cadence at a glance

The Fabrinique pillow for the Anjou PM

Sized to the exact interior of the Anjou PM — precise enough to fill the cavity without stretching, weighted to hold shape through daily rotation or long-term storage.

Find the Anjou PM pillow

Frequently asked questions about the Anjou PM

What size pillow do I need for a Goyard Anjou Mini?
The Anjou Mini has an interior of approximately 26 × 15 × 18 cm. A pillow measuring 25 × 14 × 17 cm fills the cavity precisely, holding the tote's compact silhouette square and preserving the reversible canvas from creasing. Fabrinique's Anjou Mini pillow is engineered to preserve the tote's clean lines during storage.
How do I care for the reversible design?
The Anjou is fully reversible — Goyardine chevron on one side, solid canvas on the other. When reversing, do so slowly and gently to avoid stressing the seams. Store the bag in whichever orientation you plan to use next. The interior compartments come with either side, so functionality is identical either way.
Is the Anjou more structured than the St. Louis?
Yes. The Anjou has interior compartments (a zipped pocket and open pockets) plus slightly more rigid construction, making it feel more organized and structured. The St. Louis is a single open unlined tote — lighter and more casual. For work or organization, Anjou. For maximum simplicity, St. Louis.
Anjou Mini or PM — which is more practical?
The Mini fits phone, wallet, keys, sunglasses, and a compact pouch — daily-essentials size. The PM fits all of that plus a laptop, book, and additional items — full workday size. For evening or minimal daily carry, Mini. For work or travel, PM. The Mini has become more popular as compact bag trends have grown.